Using video marketing effectively is something that has been a
need for small business owners and marketers for several years, but is
now at an all time high. In fact, the statistics predicting how popular
and powerful video will be online are absolutely staggering.
So it goes without saying that learning to market with video in the coming years will not only be a good idea, it will be essential for online success.
The problem is that most small business owners don't know how to use the video medium to drive traffic, create credibility, or even get their message to their customers.
If this is you, then here are a few simple ways to use video marketing effectively:
1) You need to know how to make a video. If you have a Mac, making promotional videos is easy. Simply use iMovie to drag and drop pictures, video, and audio in place. If you don't have a Mac, use the free screen capture software called 'CamStudio' and a microphone to create simple videos about you business.
2) Use the power of the big boys. Once your video is made, use the power of sites like YouTube, Vimeo, Viddler, etc. to help your video get ranked on search engines. Using the bigger sites is important to help you show up in Google, Yahoo, Bing, etc. so be sure to make those a top priority.
3) Optimize your video. This is SUPER important. Make sure that you use a title, tags, and description that all have the SAME keywords that you want to be ranked for by the search engines. If you don't do this, you will be hurting your business before you even get started.
4) Use local search terms. It is much easier to get ranked for local based terms like "Chiropractor Salt Lake City" than it is for general terms like "Best Chiropractor". For best results, be sure to choose keywords that say what your business does, and where it is located.
5) Put a "Call to Action" in your video. To use video marketing effectively, you absolutely MUST have a "Call to Action" at the end of your video. This means that you specifically tell the watcher of the video or commercial what they should do next. Things like, "Call now", "Come on over" or "Visit us at..." are all examples of using a "Call to action".
If you want to be more advanced, there are video marketing tools being developed all of the times, but if you just engage these 5 steps to using video marketing effectively, you'll be on the right track.
So it goes without saying that learning to market with video in the coming years will not only be a good idea, it will be essential for online success.
The problem is that most small business owners don't know how to use the video medium to drive traffic, create credibility, or even get their message to their customers.
If this is you, then here are a few simple ways to use video marketing effectively:
1) You need to know how to make a video. If you have a Mac, making promotional videos is easy. Simply use iMovie to drag and drop pictures, video, and audio in place. If you don't have a Mac, use the free screen capture software called 'CamStudio' and a microphone to create simple videos about you business.
2) Use the power of the big boys. Once your video is made, use the power of sites like YouTube, Vimeo, Viddler, etc. to help your video get ranked on search engines. Using the bigger sites is important to help you show up in Google, Yahoo, Bing, etc. so be sure to make those a top priority.
3) Optimize your video. This is SUPER important. Make sure that you use a title, tags, and description that all have the SAME keywords that you want to be ranked for by the search engines. If you don't do this, you will be hurting your business before you even get started.
4) Use local search terms. It is much easier to get ranked for local based terms like "Chiropractor Salt Lake City" than it is for general terms like "Best Chiropractor". For best results, be sure to choose keywords that say what your business does, and where it is located.
5) Put a "Call to Action" in your video. To use video marketing effectively, you absolutely MUST have a "Call to Action" at the end of your video. This means that you specifically tell the watcher of the video or commercial what they should do next. Things like, "Call now", "Come on over" or "Visit us at..." are all examples of using a "Call to action".
If you want to be more advanced, there are video marketing tools being developed all of the times, but if you just engage these 5 steps to using video marketing effectively, you'll be on the right track.
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